Today, Microsoft unveiled the New Xbox Experience (or NXE for short), which basically amounts to a new menu system for the Xbox, but with Netflix streaming and a dash of the Mii characters from the Nintendo Wii added in for good measure. It’s pretty cool, and a much-needed improvement.
But yesterday, Microsoft also sent out a press release about the NXE that… well… I’ll just let you read the beginning paragraph.
In 1954, the introduction of color TV heralded the dawn of a new era in entertainment. On Nov. 19, more than 50 years after that dramatic shift, a new era in home entertainment begins with the New Xbox Experience as millions of Xbox 360™ consoles will transform instantly through the power of software. A bold new future begins now, where high definition entertainment is delivered in an instant, the best games share the stage with the best movies, and every experience is shared with friends and families, in the same room or around the world.
…Seriously? I can understand the difficulty in finding a great angle for a press release, but I think someone over-shot the mark by a bit with this one. Yes, the Xbox is cool. Yes, NXE is cool. But I’m not going to be bowled over that it’s a little easier to find my Xbox Live games and watch Escape from New York whenever I want.
Then again, having Escape from New York on-demand, all the time might just be the best thing that’s ever happened to me. Snake Plissken is pretty badass.