Vevo, the Hulu of music videos is launching on Tuesday. From what I hear, it’s a great site, very easy to use and a very intuitive user interface. As popular as music videos are across major video platforms, I certainly expect this to do well.

The one thing that could really bring this down are the labels themselves. With Hulu talking about subscription fees, I’m sure the record labels are already thinking about the same thing here. What everybody needs to remember is that music videos serve in a promotional capacity. They can certainly be a source of revenue but but music videos still need to serve their primary purpose – to act as an advertisement for an artist and their music. We’ll see what happens.