One of Google’s new announcements has to do with personalized search results. As Google continues to gather more and more information on its users through its various products, it’s going to start returning search results based on your previous internet activities.

This is really interesting and where Google and Facebook become competitors more so than Facebook and MySpace. The direction Facebook is heading is that of an information hub for everything your social graph does and thinks. This includes solving the same problems people have traditionally used search engines for.

Shopping online? Why search through Google when you can mine your social graph through Facebook. Google can personalize your search results based on your previous activities but that only goes so far. Facebook represents word of mouth, the most powerful and influential part of the decision making process. The real value in search is based on the information gathered not only about your own habits, but the habits and opinions of your friends – those people that impact your decision making offline as well. Google can certainly get this information but Facebook can do it so much better.