I’ve probably heard about the new Terminator movie at least once a week since it’s been announced, courtesy our Fearless Leader, Josh. I sent him a link to TerminateYourself.com with a note saying “your next twenty minutes are gone.” I was right.

I could pretend to tell you how we had an in-depth discussion about how great of an online marketing tool this was, and how it was a really smart use of the brand. But really, Apex just got terminated.